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Privacy Policy

Effective date: August 5, 2026

This Privacy Policy explains how VWG Private Limited, operating as Dr.Lably (“Dr.Lably”, “we”, “us”, or “our”), collects, uses, discloses, and protects information when you visit https://drlably.com (the “Site”), request a demo, or otherwise interact with us. By using the Site, you agree to the practices described in this policy.

1. Information We Collect

Information you provide directly. When you request a demo, contact us, or chat with our team, we collect information such as your name, email address, phone number, lab or company name, and any message or notes you include in the form.

Information collected automatically. When you browse the Site, we and our analytics providers automatically collect certain information about your device and usage, including:

  • Pages viewed, links clicked, scroll depth, and time spent on pages
  • Device, browser type, operating system, and approximate location derived from IP address
  • Referring website or source (e.g., search engine, ad campaign)
  • Session replay data, such as mouse movement, clicks, and on-page interactions, used to understand how visitors use the Site

Live chat. If you use our live chat widget, we (and our chat provider, Tawk.to) collect the content of your messages and any contact details you choose to share during the conversation.

2. Cookies and Similar Technologies

We use cookies and similar technologies (such as local storage) to operate the Site, remember your preferences, and understand how visitors use the Site. These are set by us and by third-party services we use, including PostHog (product analytics), Google Analytics (traffic analytics), and Tawk.to (live chat). You can control or disable cookies through your browser settings; disabling cookies may affect some Site functionality, such as live chat.

3. How We Use Your Information

  • To respond to demo requests and inquiries, and to follow up about our product
  • To provide customer support, including through live chat
  • To operate, maintain, and improve the Site and our marketing
  • To understand how visitors interact with the Site and measure the effectiveness of our content and campaigns
  • To comply with legal obligations and enforce our terms

4. How We Share Your Information

We do not sell your personal information. We share information with third-party service providers who process it on our behalf, solely to help us operate the Site and our business:

  • PostHog and Google Analytics — website analytics and product usage insights
  • Tawk.to — live chat support
  • Our CRM provider — to store and manage demo requests and leads you submit

These providers may process data on servers located outside India (for example, in the United States). We may also disclose information if required by law, or in connection with a merger, acquisition, or sale of assets, subject to the protections described in this policy.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, respond to your inquiries, and comply with our legal and accounting obligations. When information is no longer needed, we take reasonable steps to delete or anonymize it.

6. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect your information from unauthorized access, loss, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights

If you are located in India, you have rights under the Digital Personal Data Protection Act, 2023, including the right to access, correct, and request erasure of your personal data, the right to withdraw consent at any time (where processing is based on consent), and the right to a grievance redressal mechanism as described below. Depending on your location, you may have additional rights under applicable local law. To exercise any of these rights, contact us using the details in Section 9.

8. Children's Privacy

The Site is intended for business use by diagnostic labs and healthcare professionals and is not directed at children. We do not knowingly collect personal information from children.

9. Grievance Officer & Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have a grievance regarding how we handle your information, please contact us at:

We aim to acknowledge and address requests within a reasonable time.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised effective date. Your continued use of the Site after changes take effect constitutes acceptance of the updated policy.